Digital Marketer

Industry: Information Technology Location: Nairobi, Kenya

Posted : Posted 21 days ago

We are seeking a highly skilled and creative Digital Marketer to develop and execute online marketing strategies that drive engagement, brand awareness, and conversions. The ideal candidate will have a deep understanding of digital channels, data analytics, and consumer behavior to optimize campaigns and maximize ROI.

Key Responsibilities:

  • Develop, implement, and manage digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
  • Create and manage content for social media, email marketing, and websites to enhance brand presence.
  • Optimize SEO strategies to improve website traffic and search engine rankings.
  • Monitor and analyze campaign performance using tools like Google Analytics, Facebook Business Manager, and other tracking platforms.
  • Conduct market research to identify trends, customer needs, and competitor strategies.
  • Develop and execute PPC campaigns to increase lead generation and sales.
  • Collaborate with designers and content creators to ensure brand consistency.
  • Manage budgets and allocate spending efficiently to maximize results.
  • Stay updated on industry trends and emerging digital marketing technologies.

Requirements:

  • Proven experience as a Digital Marketer or in a similar role.
  • Proficiency in digital marketing tools, including Google Ads, Meta Ads, and SEO tools like SEMrush or Ahrefs.
  • Strong knowledge of social media marketing, email marketing, and content creation.
  • Experience with data analytics and performance tracking to optimize campaigns.
  • Excellent copywriting and communication skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Strong organizational skills with attention to detail.

Preferred Qualifications:

  • Experience in e-commerce or B2B digital marketing.
  • Familiarity with automation tools like HubSpot, Mailchimp, or ActiveCampaign.
  • Basic knowledge of graphic design tools like Canva or Adobe Creative Suite.
  • Google Ads and Meta Blueprint certifications are a plus.

How to Apply:

If you’re passionate about digital marketing and want to drive impactful results, we’d love to hear from you! Apply today though the link below.

Salary: 35000.0 KES (Monthly)

Open to Applications: Yes